01The brief
Blended Barbers is a bespoke-craft barbershop on Atlee Road in Mechanicsville. Before this project, the web presence was the Square booking page. Jeremy wanted a premium site with his new logo, a way to flip between the shop's plum-and-cream palette and its red-white-and-blue identity, a recruiting page for barbers, and his own photography and film — without breaking the booking flow his clients knew.
02What I built
A ten-page site with Square booking integrated on every page, a /join recruiting page, a two-palette theme toggle built on semantic color tokens, the client's logo cut out and turned into a complete icon kit, and 1.2 GB of client footage screened frame by frame into 39 EXIF-stripped WebP photos and looping video. Exact-match routing rules give every page a clean URL and its own canonical. Structured data tells Google both Instagram accounts belong to one business.
03Outcome
The September baseline crawl saw one page and eight problems, a 41/100 health score. By mid-October the live site crawls at ten pages with two findings and none critical; 10 of 10 canonical checks pass and there are zero console errors. Next is the AI-SEO program — a baseline already measures whether ChatGPT and Claude name the shop when someone asks for a barber in Mechanicsville, and the listings work to change that answer is under way.
